#1 🚀 Join Us in Vegas at PEAK — The Global Home of SportsTech

Welcome to our new newsletter: Featured by SportsTechX

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SportsTechX
April 10, 2025

Interviews, articles, events, and everything else happening at SportsTechX.

If you follow our newsletter or socials, you probably know we keep ourselves pretty busy - maybe even too busy? Actually, let’s skip the soul-searching for now; too busy for it.

So we decided it was about time we launched a second newsletter. This one's all about keeping you in the loop with the good stuff we’ve got going on: latest podcast interviews, articles, events, and big announcements - all in one place.

And speaking of big announcements, we're kicking off this first edition with a pretty exciting one: This time next year we'll be singing VIVA LAS VEGAS! 🎲 Details below.

📣 Announcement: Introducing PEAK 2026 — The Global Home of SportsTech

We've been saying this from a while: SportsTech has quickly moved from a niche within the sports industry to one of it's key drivers. So it's about time SportsTech had a mega, Vegas style conference.

Introducing PEAK — The Global Home of SportsTech 🚀

So, what is PEAK?

PEAK is a three day gathering for the global SportsTech industry, bringing together top founders, investors, and senior executives who are at the forefront of SportsTech.

SportsTechX really believes in this project and are part of the core advisory board, alongside other major players. We are building the “Global Home of SportsTech” where you can:

  • Meet visionaries driving advancements in athlete performance, fan content and engagement, management, organizations, stadiums and more.

  • Experience live demos of cutting-edge technology in our immersive exhibition hall.

  • Learn from entrepreneurs and senior executives who are transforming the sports landscape.

Join our community and 1,000+ founders, investors, and sports executives in Las Vegas next April for what will be the first global SportsTech conference on US soil.

Who is Speaking / Going to be there?

An ever-growing list, with confirmations already from founders and executives of WSC Sports, TeamSnap, SportsVisio, UFC, and other professional sports teams, as well as investors like Courtside Ventures and SeventySix Capital, among others. Full Speakers list here.

Why Attend?

  • Grow your network: We have some big attendee announcements coming very soon, including global executives from major sports organizations. 

  • Groundbreakers Challenge: An innovative challenge that bridges the gap between tech solution providers and sports organizations that need help solving critical problems. Winners receive support to develop and implement their prototypes, fostering growth and innovation.

  • AI Training Lab: Get practical AI training specifically for startup founders and professionals to improve your practical AI knowledge and gain hands-on experience.

  • 4 Curated Tracks: Follow your path to uncover insights, ideas, and industry connections. You will access a collection of hyper-focused masterclasses, panels, case studies, live Q&As, live product demos, workshops, and Networking Mixers organized into Tracks.

  • Live Demo Expo Hall: For the first time in the USA, experience a curated exhibition hall of startups and solution providers revolutionizing athlete performance, fan content and engagement, operations, smart stadiums, and more. This is where you will build partnerships that transcend borders.

🗓️ When: April 20-22, 2026

📍 Where: Fontainebleau Las Vegas, Nevada, USA

🎟️ Pre-register now for $200 off your ticket: peakconf.com

See you in Vegas! 😎

🎙️ On the Pod: Empowering Women in Sports Media with The GIST

In conversation with Ellen Hyslop, Co-Founder of The GIST.

A platform we've followed closely since it first came on our radar in 2018. And one that shares some interesting parallels with SportsTechX: both emerged around 2017-18 in what was once considered niche but has now evolved into a mainstream segment of the sports industry. Though it seems women's sports > sports innovation.

✅ Key Takeaways:

  • The GIST is the first fan-first sports media company for underserved sports fans.

  • Women engage with both men's and women's sports, often showing higher interest levels than male audiences. And while storytelling in sports is crucial for any audience, it is even more so for female sports fans.

  • Digital media has transformed women's sports by enabling athletes to control their narratives. And while technological advances have improved media coverage quality, there's still a long way to go.

  • The emerging generation of female athletes increasingly views sports as viable career paths due to expanding, untapped commercial opportunities. For example: the huge potential of commercialising data analytics for women's sports, related to fantasy sports and betting. These factors, combined with growing visibility, are driving investment momentum.

  • Women entering the sports industry should view their unique perspectives as assets.

📝 Applications Open: Sports Tech Bootcamp 2.0

We're back with the 2nd edition of Sports Tech Bootcamp- A certificate course in Sports Innovation and Technology! Some quick FAQs:

What content will we cover? Comprehensive overview of the Global Sports Tech landscape, key developments, investments, current and future trends in Sports Innovation, real world use cases, studies and live examples

How much does it cost? Priced at € 849.

What does it include? 20+ hours of content + Live guest sessions every week & recorded content + SportsTechDB access + access to our personal global network

Fill in the application form below and tell us why you're interested in this program.

Application Deadline: 1 May, 2025

📥 Download: Indian Sports Business and Tech Report 2025

Launched last month, our latest report delivers an in-depth look into India's fast-changing sports business and innovation landscape.

Key findings from the report:

  • India Ranks 2nd in Global Sports Tech Investment by Country since 2020.

  • 7000+ Total number of active Global SportsTech Startups, with 350+ from India, ranking 3rd in the world for number of startups.

  • 37 global unicorns in Sports Tech out of which 4 are from India.

  • Mumbai tops Sports Tech investment value in India with total deals over $1.8 billion.

  • Bangalore tops the total number of funded startups in India with 33 companies.

If you want to learn more about this underrated Sports Innovation ecosystem then be sure to…

🔄 Recap: Recent Content

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🗞️ Articles:

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